It's a Tuesday morning at our Hongdae shop, and by 11 a.m. we've handed out three Dyson Airwraps. A fashion creator in town for Seoul Fashion Week. A beauty YouTuber here for Olive Young partnerships. A travel blogger filming a week of hotel-room tutorials. All with serious camera gear in tow, none of them carrying a Dyson. This isn't a coincidence — it's a pattern we watch unfold almost daily. Here's why content creators visiting Seoul quietly stopped packing their own Dyson